Logo Tarek NachnouchiTAREK NACHNOUCHI
AI Consultant in Bordeaux · Anthropic & Google AI Certified

AI is not what fails.Execution does.

I am Tarek Nachnouchi. In 30 days, I identify the 3 processes that cost you the most, integrate AI into them, and make sure your teams actually adopt it. No slides. Measurable outcomes.

0 years

in digital operations

0M$+

ARR led

0

SaaS platforms

Book my free diagnosticSee the IMPACT method

IMPACT Audit · SMB Bordeaux

LIVE

Estimated ROI (90 days)

  • Invoice automation → -40% time
  • AI lead generation → +35% leads
  • Augmented support → -28% cost

AI maturity score

0/100

PDF report ready in: 5 days

YahooArabyAdsBoostinyJumiaAnthropic CertifiedGoogle AI CertifiedYahooArabyAdsBoostinyJumiaAnthropic CertifiedGoogle AI Certified
What my network says

People who worked with me.

He combines three essentials: rare emotional intelligence, sharp product depth, and proven ability to scale businesses internationally.

Mohamed-Ali Elloumi

Co-Founder & CEO, Access International

Tarek delivers what is agreed, on time, with a high bar for quality. A strong team player.

Fred Cornell

ex-Yahoo

He adapts, listens, and decides at the right moment. He creates team momentum even in difficult contexts.

Claire Nai

Collaborator

The reality

72% of SMB leaders do not know where to start with AI.

AI is everywhere: ChatGPT, copilots, agents, automation. Inside your company, the path is still unclear.

0%

of leaders without a clear plan

0%

of SMBs with advanced AI usage

Tarek Nachnouchi guiding a business leader in front of a screen

AI used in the shadows

Teams test tools without governance, measurement, or business alignment.

PoCs without outcomes

You tested one tool and nothing changed. Tool-first without method creates noise.

Competitors keep moving

Only 11% of SMBs run advanced AI workflows. The gap grows every month.

Advisors who only theorize

Two-day slide trainings, no execution, and tools nobody uses three weeks later.

The real issue is not technology. It is the lack of method and operating discipline.

Sources: Bpifrance Le Lab 2026 · MIT Sloan Management Review

Why me

AI consultant, yes. More importantly: an operator who has done it.

27 years building, not commenting

From Yahoo Europe to founding Boostiny and scaling at ArabyAds. I did not study growth from outside. I ran it.

AI as leverage, not a topic

I pick your top cost-heavy processes, deploy AI, and measure before/after. If it does not work, we stop. If it works, we scale.

I stay until autonomy

I work inside your tools with your teams, coach an internal AI owner, and exit when your team can run without me.

0 years

in digital operations

0M$+

ARR led

0+

people managed

0

SaaS platforms

0

startup built and exited

-0%

operational load reduced

Method

IMPACT: from strategy to measurable outcomes in 30 days.

6 steps. 6 concrete deliverables. 6 measurable KPIs. No endless discovery phase.

I

Week 1

Audit & Framing

AI maturity diagnostic, process mapping, and bottleneck identification.

Diagnostic report + AI maturity scoreScore out of 100 + sector benchmark
M

Week 2

Mission & Roadmap

Use cases prioritized by business impact and projected ROI, not technical convenience.

Dated and budgeted AI transformation plan (PDF)Projected ROI per use case
P

Weeks 3-4

Operational Pilot

Deploy the highest-impact use case: tools, setup, and process integration.

First use case live and runningBefore/after baseline (time, cost, revenue)
A

Weeks 4-6

Adoption & Enablement

Team training, internal AI owner coaching, and resistance management.

Training kit + guide + trained AI ownerAdoption rate at day 30
C

Months 2-3

Consolidation & Scale

Monthly KPI reviews, workflow adjustments, and rollout of next use cases.

KPI dashboard + monthly review reportActual ROI vs projected ROI
T

End of mission

Transfer & Autonomy

Full documentation, capability transfer, and independent operations.

Complete transfer packageTeam autonomy validated
Flagship offer · Bpifrance eligible

Your complete AI audit in 5 business days.

Structured diagnosis, sector benchmark, and an actionable roadmap before any large investment.

  • ✓AI maturity score (out of 100) + sector benchmark
  • ✓5 use cases ranked by ROI for your business
  • ✓90-day roadmap with milestones and budget ranges
  • ✓Recommended tools (with alternatives)
  • ✓Sector-specific pitfalls to avoid
  • ✓Bpifrance support eligibility check
Contact meSee a sample report
PDF · 28 pages

Report preview

AI maturity score: 34/100 · sector: 48/100

  • 4.2x
  • 3.7x
  • 2.9x
  • 2.4x
  • 2.1x
01

Guided questionnaire

30-45 minutes, sector-specific.

02

Document upload

Optional, for deeper precision.

03

AI analysis

Automated sector benchmarking.

04

PDF report delivered

Within 5 business days, ready to execute.

Engagement models

Start with the audit. Scale based on real results.

Best entry point

TransformAudit

5 business days

Know exactly where to invest before spending another euro.

  • • AI maturity score (out of 100)
  • • Sector benchmark
  • • 5 use cases ranked by ROI
  • • Costed 90-day roadmap
  • • Recommended tools
  • • Bpifrance support eligible
Contact me
First concrete result

IMPACT Sprint

30-day format

Deploy one use case, measure impact, and decide the next move.

  • • 1 end-to-end use case deployed
  • • Target team enablement
  • • Documented before/after metrics
  • • Internal AI owner coaching
  • • Results report
  • • Extension option
Contact me
Full transformation

IMPACT Program

3 to 6 months

Turn AI into a durable competitive advantage.

  • • All IMPACT modules
  • • Multi-use-case deployment
  • • Continuous team enablement
  • • Change management
  • • Monthly KPI steering
  • • Leadership dashboard
Contact me

Concrete deliverables, measurable KPIs, and post-deployment follow-up. No surprises and no hidden invoices.

What changes

Concrete. Measurable. Proven.

Operations

-40%

Operations automation

Emails, follow-ups, quotes, reporting: one AI workflow turns heavy weekly manual work into minutes.

manual workloadReal case · Bordeaux
Marketing

+40%

Marketing and lead generation

AI structures content, personalizes outreach, and strengthens SEO to feed your pipeline.

qualified leadsTypical impact
CRM

+15%

Augmented CRM and customer relationships

Predictive segmentation, automated scoring, and NLP chatbot flows with phased deployment and adoption.

conversion rateRolled out in 5 countries
Decision

3×

Data-driven decision speed

AI dashboards, smart alerts, and predictive views help leadership decide in minutes instead of days.

faster decisions5 SaaS platforms
Certifications

Validated capabilities across Anthropic, Google, and real operating contexts.

0 validated certifications

Anthropic

  • Claude API
  • Prompt Engineering
  • Agent Design
  • Tool Use
  • Safety

Google

  • AI Essentials
  • Cloud AI Fundamentals

Edureka

  • ML Foundations
  • Data Strategy
  • AI for Business

Leadership & Strategy

  • Product Leadership
  • Scaling Ops
  • Change Management

Portfolio

Platforms built, launched, or operated in real-world contexts.

A sample of platforms where I applied senior product leadership and transformation execution: project governance, scale-up structuring, SaaS design from scratch, team leadership, offer design, product industrialization, and practical AI deployment with measurable outcomes.

Homepage screenshot of Boostiny
Boostiny logo

Cross-channel marketing platform built to help e-commerce brands drive transactions and acquire customers at scale.

Homepage screenshot of Signalum AI
Signalum AI logo

AI platform that turns videos, lives, and webinars into authority articles and SEO/GEO-optimized FAQ assets that generate qualified demand.

Homepage screenshot of iConnect
iConnect logo

Data-driven influencer marketing platform by ArabyAds enabling large-scale collaboration between e-commerce brands and creators with ROI steering.

Homepage screenshot of TalentBrand
TalentBrand logo

Talent intelligence and employer-brand audit platform that turns market signals into actionable hiring insights.

FAQ

Direct answers without jargon.

Are you truly an AI expert or did you just add AI to your title?

I am not a data scientist and I do not pretend to be. I bring 27 years of operational digital and product transformation experience. My work is to choose the right use cases, deploy fast, and secure real adoption.

Is this adapted for teams of 5 to 20 people?

Yes. This is one of the most common profiles. Smaller teams can move faster and often see ROI in weeks.

How much does it cost end to end?

Each engagement is scoped to your context and objectives. Contact me for a free 30-minute call and a personalised first estimate.

What if AI is not the right answer for my problem?

I tell you clearly. I prefer qualifying a no over selling a mission that does not create value.

Do you only work in Bordeaux?

No. Bordeaux is my base. I work across France, Europe, and MENA onsite or remote.

How long does a mission take?

TransformAudit: 5 business days. IMPACT Sprint: 30 days. Full Program: 3 to 6 months.

What is the difference with a classic digital transformation consultant?

A classic consultant recommends. I co-deploy with your team in your tools and measure outcomes before/after.

How does first contact work?

Use the form or book directly on Calendly. In 30 minutes we qualify needs, maturity, and the right entry point.

Let us get started

Get your first free scoping response.

5 questions. 2 minutes. A personal response within 24h.

You are...

Prefer to move straight to it?

Book a 30-minute call.

  • 30 minutes to qualify your needs
  • Validate the right entry point
  • Direct answer without email back-and-forth
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