01 / PRODUCT
Product strategy & Fractional CPO
Clarify the vision, prioritise the portfolio and put in place the trade-offs, governance and product leadership your team needs.
Product · Strategy · Innovation
Turning complex ambitions into stronger products.
Product leader, consultant and advisor for SaaS companies, start-ups and scale-ups: strategy, governance, organisation and go-to-market, with strong AI expertise (deployment, governance, digital sovereignty). Creator and founder of Boostiny (exit), the first affiliate marketing platform in the Middle East, and former product leader at ArabyAds, Dubai’s leading AdTech agency ($100M in revenue, $30M raised).
Track record: Yahoo! · Amazon UAE · ArabyAds · Boostiny · Skilliance
Tarek NachnouchiProduct, Strategy & Innovation Leader
EN · FR · AR
Independent advisor · Bordeaux
5 platformsDesigned, launched or led
50+ peopleTeams built and led
13 certificationsAI: Anthropic, Google, Vanderbilt
Europe + MENAParis, Dubai, Tunis, Bordeaux
Platforms built or led
Where I step in
From strategic choices to operational results.
Executive-level support tailored to the company’s moment: clarify, structure, launch or scale.
02 / DELIVERY
Product transformation & delivery
Help Product, Tech and R&D work better together: clear responsibilities, smoother decisions, delivery and change in step.
03 / INNOVATION
Applied AI innovation & automation
Move from experiments to useful applications: business use cases, data, adoption, governance and value measurement.
04 / GROWTH
Go-to-market & operating models
Make the offer relevant and growth sustainable: segmentation, business model, launch and scale-up organisation.
An international path
Connecting vision, teams and the field.
I have worked across product, technology and growth in digital companies operating in Europe and the Middle East. These contexts taught me to connect leadership decisions with the day-to-day work of teams.
My role: bring clarity, surface the right trade-offs and help organisations turn an ambition into a lasting product system.
“Strategy takes shape when teams know what to decide, why, and how to keep learning as they go.”
Discover my journey Platforms
Live products, not slides.
Two platforms founded and led in a company setting, and three AI products I build myself. All of them are live.
Platforms founded and led
Product leadership and scale-up, from launch to exit.
Founder · 2018Boostiny
Founding, product vision, go-to-market
Affiliate and performance marketing SaaS for e-commerce merchants in the MENA region, accelerated by Flat6Labs.
Visit the platform Boostiny
ArabyAds · AdTechiConnect
Product leadership, ArabyAds portfolio
Data-driven influencer marketing platform where e-commerce brands and creators collaborate at scale, with ROI tracking.
Visit the platform iConnectAI products I build myself
My lab: designed and developed with AI coding agents (Claude, Codex). What I learn there feeds directly into my client work.
AI product · formerly CreatorVault
Signalum AI
Design, development, positioning
Authority and content system for French-speaking B2B experts: videos and podcasts become articles, LinkedIn posts, newsletters and FAQs, in the expert’s own voice.
What I took awayLaunched as CreatorVault for creators, then repositioned toward B2B experts once the analysis showed insufficient willingness to pay.
- Next.js
- Supabase
- Claude API
- Stripe
AI product · Local business
SuiviAvis
Design, development, go-to-market
For shops, tradespeople and restaurants: analyses reviews and local visibility (Google Maps, social networks, directories) and delivers a report with concrete actions.
What I took awayLaunched as automated SaaS on a capped budget: no ad spend until conversion tracking was in place.
- Mistral
- n8n
- Stripe
AI product · HR
TalentBrand
Design and development
Talent intelligence platform: maps the talent market and audits employer brand from public data, with a report in minutes.
What I took awayOne source of analysis, three levels of rendering: instant web page, email, premium report. Never three separate engines.
- Next.js
- Supabase
- OpenAI
- Apify
Experience
A path between product and growth.
Varied environments, one standard: building useful products and organisations able to keep them evolving.
Discuss your contextToday
Independent advisory
Product · Strategy · Innovation · Europe & MENAAdvising executives on product strategy and applied AI. Designed three AI products: Signalum AI, SuiviAvis and TalentBrand.
2024–2025
Skilliance Group
Product transformation · Automotive SaaSProduct-Tech coordination, CRM platform evolution, data, automation and adoption.
2019–2024
ArabyAds
Product leadership · AdTech SaaS · MENA$100M in revenue, $30M raised. Multi-country product strategy, a portfolio of interconnected platforms including iConnect, post-acquisition integration.
2018
Boostiny
Founder · B2B SaaS · Flat6LabsBuilt the first affiliate marketing platform in the Middle East, for MENA e-commerce. Exit through an acqui-hire.
Before 2018
Yahoo! · Amazon UAE · Jumia · Digital Access · Medianet
Yahoo! Paris and Dubai · Amazon UAE (Jabbar) · Managing director, Jumia TunisiaProduct, platforms and digital strategy, then general management of an e-commerce subsidiary.
Recommendations
What people who worked with me say.
Excerpts from recommendations received over the years.
“He combines three essentials: rare emotional intelligence, sharp product expertise and a proven ability to scale businesses internationally.”
“Tarek delivers what is agreed, on time and to the highest standard. An excellent team player.”
“He adapts, listens and decides at the right moment. He builds team spirit and drives people forward, even in difficult times.”
Blog
Ideas to decide better.
The blog collects field notes and analysis. Historical articles keep their URL and their original language.
The Digital Omnibus is now in force: what actually changes for SMB AI governance
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Industrializing AI: do you need an internal team or a vendor to scale up?
After a successful PoC, the question of who leads industrialization rarely gets asked early enough. Neither all-internal nor all-outsourced suits every SMB. How to decide.
Innovators, followers, cautious, reluctant: Bpifrance's four AI adoption profiles
Bpifrance Le Lab identified four leader profiles facing AI, from Innovators who personally steer strategy to companies still at an early stage. Where does yours sit?
Contact
A product or transformation challenge to clarify?
To discuss your context, an assignment or a leadership role, feel free to get in touch.