AI Expert Consultant for SMBs
I am Tarek Nachnouchi, an AI consultant based in Bordeaux working with SMBs, startups, and scale-ups. I help leaders structure digital transformation, integrate AI into the right workflows, and drive measurable results: strategy, deployment, training, adoption, and KPIs.
No PowerPoint-only training. No strategy decks with no follow-through. Concrete deliverables, practical AI integration, and teams that truly adopt.
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Book a callEx-CPO ArabyAds (100M$+ ARR) · Founder of Boostiny (strategic exit) · Ex-Yahoo · Ex-CEO Jumia · Anthropic AI Certified · Google AI Certified
Executive advisory · Field execution · AI transformation
We start from your real business priorities, then drive team adoption end to end.
27 years
of digital, product, and transformation experience
Execution-first
workshops, use cases, deployment, and autonomous teams
The problem
You hear about AI everywhere: ChatGPT, agents, automation, copilots. But inside your company, execution is still blurry.
Teams use AI unofficially, with no governance and no measurable outcomes. Maybe you tested tools with no visible impact. Competitors seem to move faster while most AI consultants either sell theoretical training or technical stacks nobody uses after three weeks.
The real problem is not technology. It is the lack of execution method.
Only 11%* of French SMBs have advanced AI adoption.
Most teams test at the margins without strategy, KPI tracking, or change management.
Why this is different
27 years building, scaling, and operating digital businesses. From Yahoo to founding a startup (strategic exit), then leading product transformation at an AdTech group with 100M$ annual revenue across 5 countries. I do not theorize growth, I have executed it.
I do not come to discuss LLM jargon, agents, or prompts for the sake of it. I identify the 2-3 workflows costing you the most time and money, then we apply AI there. Measure before, measure after. If it fails, we stop. If it works, we scale.
No 80-slide deck that gets forgotten. I work with your teams, in your tools, on your real constraints. I train an internal AI owner, manage change, and leave when you no longer depend on me.
AI consultant in Bordeaux, across France, Europe, and MENA
An AI consultant helps organizations identify use cases with measurable impact, select practical tools, deploy useful workflows, and train teams so adoption is real. That is exactly the role I deliver for SMBs, startups, and scale-ups.
| Company type | Typical AI missions | When it fits |
|---|---|---|
| SMBs and micro-businesses | AI diagnostics, operations automation, CRM optimization, marketing workflows, KPI steering, and team enablement. | Teams of 5 to 250 people looking for visible gains without an internal AI department. |
| Startups and scale-ups | Use-case prioritization, product acceleration, AI workflows, and business-team tooling. | Teams that need to scale faster without adding process complexity. |
| Executive teams and leadership committees | Digital transformation framing, AI roadmap design, ROI arbitration, governance, and adoption strategy. | Leaders who want an AI consultant who speaks business outcomes before technology. |
An AI and digital transformation advisor who can connect ROI, adoption, tools, governance, and enablement. Not just technology talk: operational execution aligned with business priorities.
Field approach
My role is not to add another layer of AI talk. I step in to frame the right use cases, secure leadership trade-offs, then work closely with operational teams.
The method is based on proximity, real-world observation, practical workshops, and useful deliverables. International exposure raises the standards, while execution remains operational and concrete.
IMPACT method
A structured path from prioritization to measurable ROI.
AI assessment, automation, deployment, and optimization: each step is designed to deliver productivity gains, clear KPIs, and durable adoption.
The IMPACT method
A 6-step execution framework. Every step delivers concrete output and measurable KPI tracking. No endless exploratory phase, only practical momentum from month one.
AI maturity diagnosis of your organization, process mapping, and bottleneck identification.
Business-impact prioritization of use cases (not tech convenience), with a 90-day roadmap and estimated ROI by use case.
Operational deployment of the highest-impact use case: tooling, configuration, and integration in existing workflows.
Team enablement on deployed tools, internal AI owner coaching, and change-management execution.
Monthly KPI review, optimization loops, and stack-up of next use cases.
Full documentation and skills transfer so the company can run autonomously.
TransformAudit
A complete AI transformation audit for SMBs, startups, and scale-ups: structured questionnaire, AI analysis, PDF report, 90-day roadmap, prioritized use cases, and estimated ROI by use case.
Step 1
You complete a guided online questionnaire (30-45 min, sector-adapted)
Step 2
You can upload key documents (optional, for higher precision)
Step 3
Our AI engine analyzes your context and benchmarks your organization
Step 4
You receive a complete PDF report within 5 business days
1 490 €
or €49/month for quarterly updates
Funding available
Bpifrance and regional support programs may co-finance up to 50% of this audit. I can help you prepare the application.
Aperçu du rapport PDF
What is included in the report
90 days
Structured roadmap, milestones, budget estimates, and expected outcomes.
5 days
Delivery in 5 business days with analysis and benchmark.
Offers
TransformAudit is the entry point to frame priorities, estimate ROI, and decide what to launch first. Deployment support is then tailored to your goals.
Popular
€1,490
Complete audit with PDF report, sector benchmark, and 90-day roadmap. The fastest way to know where to invest and what ROI to expect. Eligible for French SMB support programs.
30-day sprint
Visible impact
Custom quote
Deploy one high-impact use case end-to-end, train the team, and measure before/after outcomes. A short format to prove value before scaling.
Progressive rollout
Continuous steering
Custom quote
Full transformation support: progressive rollout of multiple use cases, continuous enablement, change management, and monthly KPI tracking.
Every engagement includes concrete deliverables, measurable KPIs, and post-deployment support. No hidden scope, no hidden costs. Use the contact form below for a free scoping call or custom quote.
Execution & ROI
The work does not stop at ideation. Every mission is designed to evidence gains, track adoption, and tie AI initiatives to measurable business outcomes.
Enablement & adoption
Teams move in short cycles: scoping, prioritization, concrete use cases, deployment, and follow-up. The objective is operational autonomy, not theory.
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Need a faster path for scoping or quotation?
Choose a Calendly slot to review your context, budget, maturity level, and next step without email back-and-forth.
Book a callConcrete use cases
Teams often lose two days per week on emails, follow-ups, proposals, and reporting. Focused AI workflows can reduce this to minutes. In a recent mission, targeted automation on the top 3 bottlenecks cut operational load by 40%.
Typical impact: -40% manual workload, +25% time-to-market
AI structures content strategy, personalizes outbound, and improves SEO execution. You move from ad-hoc publishing to a repeatable qualified lead engine.
Typical impact: +40% qualified leads in 6 months
Predictive segmentation, automated scoring, and AI assistants for field teams. I designed NLP assistants that query client knowledge in natural language with no client-side code.
Typical impact: +15% conversion rate, -30% processing time
AI dashboards, smart alerts, and predictive analysis help teams decide in minutes instead of days. This model has been deployed across multi-SaaS environments in multiple countries.
Typical impact: decisions 3x faster, -20% targeting errors
Portfolio
A sample of platforms where I applied senior product leadership and transformation execution: project governance, scale-up structuring, SaaS design from scratch, team leadership, offer design, product industrialization, and practical AI deployment with measurable outcomes.
Cross-channel marketing platform built to help e-commerce brands drive transactions and acquire customers at scale.
AI platform that turns videos, lives, and webinars into authority articles and SEO/GEO-optimized FAQ assets that generate qualified demand.
Data-driven influencer marketing platform by ArabyAds enabling large-scale collaboration between e-commerce brands and creators with ROI steering.
Talent intelligence and employer-brand audit platform that turns market signals into actionable hiring insights.
Certifications
Active monitoring is not enough. I also structured this expertise through certified tracks focused on practical usage, development, API integration, MCP, RAG, and team adoption.
Advanced AI certifications
5 certifications
Anthropic
Claude 101
Anthropic
Claude with the Anthropic API
Anthropic
Claude Code in Action
Anthropic
Introduction to Model Context Protocol
Anthropic
AI Fluency: Framework & Foundations
Productivity and prompting
2 certifications
Google AI Essentials
Discover the Art of Prompting
Claude, API, and RAG
3 certifications
Edureka
Developing Applications with Claude API
Edureka
Building RAG and MCP Servers with Claude
Edureka
Claude AI and Prompting for Everyone
Vision, governance, and adoption
3 certifications
Leadership & Strategy
AI for Everyone
Leadership & Strategy
Agentic AI and AI Agents: A Primer for Leaders
Leadership & Strategy
AI Agents and Agentic AI with Python & Generative AI
Proof
“
I had the privilege to work with Tarek at two different moments of my career. He combines three critical strengths: rare emotional intelligence, deep product expertise, and a proven ability to scale businesses internationally.
Mohamed-Ali Elloumi
Co-Founder & CEO Access International
“
Tarek consistently delivers what was agreed, on time, and with top-level standards. A strong team player.
Fred Cornell
ex-Yahoo
“
Tarek is deeply committed. He adapts quickly, listens to needs, and makes decisions at the right time. He builds team spirit and lifts people up even in complex moments.
Claire Nai
•
27 years of experience
•
100M$+ revenue operated
•
50+ people managed across 5 countries
•
1 startup founded and strategically exited
•
5 SaaS platforms built
•
-40% operational load (latest mission)
Product leadership · Advisory · Transformation
Who I am.
About
My name is Tarek Nachnouchi. I have 27 years of experience in digital operations, product leadership, and organizational transformation.
I started at Yahoo in Europe, where I learned what global-scale operations require. I then built AdTech and SaaS platforms in Dubai, founded Boostiny (affiliate platform, 30,000 users, strategically acquired in 2020), and later led product transformation at ArabyAds as CPO (100M$+ revenue, 50 people, 5 countries, $30M raised).
Since returning to France in 2024 and based in Bordeaux, I decided to put this experience to work for SMBs. They are the core of the economy and deserve high-quality AI transformation support: not theoretical training, not disconnected tools, but real execution and measurable outcomes.
My conviction: AI is a powerful lever only when integrated methodically into the organization, not just into tools. This is a transformation project, not an IT side project, and this is exactly what I execute.
FAQ
I am not selling myself as a pure data scientist. I bring 27 years of operational execution and hands-on experience in deploying recommendation, predictive segmentation, and automation systems at scale. My value is identifying where AI should be applied in your business for measurable revenue and productivity impact, then making sure teams actually adopt it.
Lead magnet
Share your context, objectives, and constraints. I will answer with a practical first assessment to estimate feasibility, effort, and the right engagement model.
Or book a call directlyLinkedIn : www.linkedin.com/in/tareknachnouchi
Based in Bordeaux. Engagements across France, Europe, and MENA, onsite or remote.
Contact form
This form sends your message to tarek@nachnouchi.com. It is the recommended entry point to get an initial free scoping and, if relevant, a tailored engagement proposal.
Book a call
If you prefer to move fast, pick a slot to discuss your context, priorities, and the most relevant engagement format.
TAREK NACHNOUCHI