01
Product strategy & Fractional CPO
Give the portfolio and the product a clear direction: vision, trade-offs, roadmap, metrics, governance and team leadership.
- Vision & strategy
- Roadmap & prioritisation
- Product governance
- Fractional CPO leadership
Executive expertise
Moving the product forward, not just the roadmap.
I work at the intersection of strategy, product and execution, where decisions durably shape the company’s trajectory.
The starting point
Decisions connected to the field.
An organisation can have an ambitious vision and still struggle to turn it into priorities, product and adoption. The work is to bring the customer problem, the business model, team capabilities and technology choices back into line.
Artificial intelligence belongs within this frame: a lever to assess against use cases, data, governance and expected value, never an end in itself.
Four areas of action
Support focused on your challenges.
The scope is built with the leadership team, according to the decisions to make and the change to drive.
02
Product transformation & delivery
Evolve the operating model so Product, Tech and R&D learn, decide and deliver with better-shared accountability.
- Product-Tech
- Operating model
- Delivery & dependencies
- Change management
03
Applied AI innovation & automation
Identify useful applications and prepare their adoption: use case framing, data, experimentation, governance and scaling.
- Business use cases
- Data & automation
- Responsible adoption
- Value measurement
04
Go-to-market & operating model
Align positioning, segments, business model and execution means to launch or evolve an offer.
- Segmentation
- Positioning
- Launch & growth
- Scale-up structuring
When to step in
The situations where clarity saves time.
Clarify
Growth that scatters priorities
The portfolio widens and teams work hard, but the choices are not explicit enough to focus the effort.
Transform
A delivery system under strain
Product, Tech and the business no longer share the same decision rhythm, and dependencies slow progress.
Deploy
AI initiatives to frame
Experiments exist, but the use cases, risks, adoption and conditions for scaling still need to be qualified.
Frequently asked questions
What executives ask before getting started.
What is a Fractional CPO?
A part-time chief product officer: someone who takes on the CPO role (vision, priorities, governance, leadership of the product team) for part of the week or month, without a full-time hire. It is useful when a company needs that level of decision-making before it can, or wants to, recruit.
Which kinds of companies do you work with?
SaaS companies, platforms and businesses in transformation, in B2B, across Europe and the MENA region: CRM, data, e-commerce, marketplaces, AdTech and digital services. I usually work with the CEO, CPO, COO, CTO or heads of Product, Data and Innovation.
How can I get in touch?
Through the contact form, by email or on LinkedIn. Describe your context in a few lines and I will get back to you personally.
Do you support artificial intelligence projects?
Yes, as a lever in service of the product and the business: use case framing, data, governance, team adoption and value measurement. I also build my own AI products (Signalum AI, SuiviAvis, TalentBrand), which gives me a hands-on view of what works.
Where do you work?
I am based in Bordeaux and work across France, Europe and the MENA region, remotely or on site depending on what the engagement needs.
Which languages do you work in?
French, English and Arabic.
Next step
Which strategic choice do you need to make clearer?
Share your context and I will get back to you personally.