Understand before prescribing
Explore the context, customers, teams and constraints before proposing a direction.
About Tarek
A career built between worlds.
Product, strategy and innovation: I support organisations that want to connect their ambitions to the realities of customers, teams and markets.
My point of view
Technology moves fast. Organisations must be able to keep up.
I have devoted my career to building, evolving and transforming digital products. From growing platforms and companies to applied AI initiatives, the work remains deeply human: clarify choices, bring functions closer together and make change possible.
I believe in strategies that show up in everyday decisions, in product teams accountable for a customer outcome, and in innovation that starts with a genuine understanding of the problem.
My experience between Europe and MENA informs a reading of markets, team cultures and growth trajectories that is both international and pragmatic.
“The best product is the one an organisation can keep learning from, serving and evolving.”
How I work
Direct, collaborative and grounded in reality.
The role is not to add complexity, but to bring out the decisions and the conditions for action.
Make choices visible
State the options, make trade-offs explicit and share what is known and what is not.
Work with the teams
Build with the people who design, develop, sell and support the products.
Measure, adjust, hand over
Look at adoption and results, adapt the course and strengthen internal autonomy.
An international perspective
Connecting markets, disciplines and teams.
The career spans SaaS, AdTech, CRM, commerce and digital platforms, with responsibilities in Europe and the MENA region.
I work in French, English and Arabic.
Digital productSaaS platformsEuropeMENAAI transformation
01Product accountabilityFocus on customer problems and the outcomes sought.
02Strategic clarityMake decisions, priorities and trade-offs explicit.
03Respect for teamsCreate the conditions for action and learn alongside those who execute.
04Responsible innovationAdopt technology when the use case, the data and governance justify it.
Certifications
Continuous learning, at the level of the teams I support.
13 recent certifications in applied AI, agents and development, from Anthropic, Google, Vanderbilt, DeepLearning.AI and Edureka. Click a certificate to view it.
Anthropic
AI strategy and leadership
Recommendations
What people who worked with me say.
Excerpts from recommendations received over the years.
“He combines three essentials: rare emotional intelligence, sharp product expertise and a proven ability to scale businesses internationally.”
“Tarek delivers what is agreed, on time and to the highest standard. An excellent team player.”
“He adapts, listens and decides at the right moment. He builds team spirit and drives people forward, even in difficult times.”
Getting acquainted
Want to talk about a product, a team or a change to lead?
I would be glad to understand your context and see how I can be useful.