How a Retailer Automates Customer Follow-ups with Klaviyo and Notion
Practical guide: connect Klaviyo and Notion to automate customer follow-ups for a retail business and increase recurring sales without manual effort.
Blog
Tarek Nachnouchi’s blog: product, strategy and applied AI.
Analysis and field notes for leaders and teams who have decisions to make: product strategy and go-to-market, scale-up and operating models, applied AI and data, leadership and change, Europe and MENA.
Each article starts from a concrete question, relies on cited sources and ends with an FAQ. Articles are published in French, English and Arabic; a translation is offered only when it genuinely exists.
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Physiotherapist: Reduce No-Shows with Automated SMS (Complete 2025 Guide)
Complete 2025 guide for physiotherapists: automated SMS system to reduce missed appointments, with tools, costs, and expected results.
How an HR Firm Processes 3x More Applications with an AI CV Screening Agent
Practical guide for HR firms: deploy an AI agent that automatically screens CVs and processes 3x more applications without additional hiring.
GPT mini and GPT Pro: What It Really Changes for Your SMB
Complete analysis of GPT mini and GPT Pro for SMBs: use cases, cost comparison, and model selection guide.
How Fatima's Restaurant in Casablanca Doubled Online Reservations in 60 Days with AI
Case study: a Moroccan restaurant in Casablanca that multiplied online reservations by 2 in 60 days using AI and WhatsApp.
How a Lawyer Reduces Writing Time by 60% with Claude and Clio
Practical guide for lawyers: use Claude (Anthropic) and Clio to automate legal drafting and save 60% of document writing time.
How a Mechanic Saves 6 Hours a Week with Notion + Make for Quotes
Practical tutorial: connect Notion and Make to automate quote generation in a car garage and recover 6 hours per week.
How a Hair Salon Fills 90% of Its Schedule with a WhatsApp Booking Chatbot
Complete tutorial: set up a WhatsApp chatbot to automate hair salon bookings and reach 90% occupancy.
How a Physiotherapist Reduces No-Shows by 35% with Automated SMS Reminders
Practical guide for physiotherapists: set up automated SMS reminders and reduce no-shows by 35% within 60 days.
How a Car Mechanic Deploys an AI Agent for Quotes, Invoices, and Customer Follow-ups in 30 Days
Complete guide for independent mechanics: deploy an AI agent that generates quotes, sends invoices, and automatically follows up with customers in 30 days.
EU AI Act: What French SMBs Must Prepare Before August 1st, 2026
The EU AI Act enters full application in August 2026. Obligations, prohibitions, and a 5-step compliance checklist for French SMBs.
How a Bordeaux Plumber Saves 8 Hours Per Week with AI Automatic Quotes
Case study: a Bordeaux plumber who saved 8 hours per week through AI-generated automatic quotes.
Historical articles keep their URL, language and metadata. French, English and Arabic versions are linked only when an equivalent piece exists.
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